Jack Welch – “How to Bust into the Big League”

BusinessWeek columnists Jack & Suzy Welch say big companies prefer the devil they know to an upstart they don’t. You’ve got to offer them a deal with the kind of fire they can’t ignore.

(from Business Week — The Welch Way Podcast by Jack and Suzy Welch)

This podcast‘s key points:

  • Go out and change the game. Period.
  • Make them an offer they can’t refuse. Don’t go there with silly tiny improvements.
  • Offer game changing propositions.
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