BusinessWeek columnists Jack & Suzy Welch say big companies prefer the devil they know to an upstart they don’t. You’ve got to offer them a deal with the kind of fire they can’t ignore.
(from Business Week — The Welch Way Podcast by Jack and Suzy Welch)
This podcast‘s key points:
- Go out and change the game. Period.
- Make them an offer they can’t refuse. Don’t go there with silly tiny improvements.
- Offer game changing propositions.